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The Art of Being Unreasonable: Lessons in Unconventional Thinking

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The Art of Being Unreasonable: Lessons in Unconventional Thinking

I enjoyed Eli Broad's succinct memoir, The Art of Being Unreasonable: Lessons in Unconventional Thinking. Broad has had huge success in business, as the leader of KB Home and then SunAmerica. Now retired, he’s become an important philanthropist in areas including education, which is how I’ve gotten to know him. He attributes a lot of his success to his willingness to defy convention. For example, he admits he’s an impatient guy who hates for people to waste his time, so he won’t go to any event for more than three hours. He believes you may have to be “unreasonable” sometimes to accomplish your goals. He’s certainly accomplished a lot.

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